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It supported standard and high-definition streaming up to 720p and came with a simple remote control.Guide to Choose Your Media Player or Streamer It was developed as the stand-alone device for streaming Netflix’s new “Watch Now” service, which let subscribers see what was new on Netflix and stream it. In May 2008, the original Netflix player was rebranded and released as the first device, the Roku DVP N1000. When Did Roku Come Out?Īfter Roku took “Project Griffin” into its own hands, it focused on creating a separately branded device that could stream TV with Netflix as its foundation, freeing Netflix as a service to pursue other devices to include its streaming app. In a bid to keep Netflix at the top of the digital subscription game, the Netflix Player was handed over to Roku. Hastings realized that if Netflix produced its own hardware, it could make partnerships with other hardware manufacturers difficult because Netflix would be seen as a competitor. In December 2007, the Netflix Player was almost ready for launch, but Netflix CEO Reed Hastings pulled the plug. The aim was to invent a convenient way for subscribers to access content digitally. No more waiting for DVDs to arrive or scouring the shelves for movies to rent. It would change the way viewers would obtain content. There, he worked alongside the Netflix team on the secret “ Project “Griffin.” The team was building the Netflix Player, which subscribers would use to stream Netflix movies and shows from the internet straight to their TVs. In 2002, Wood founded Roku, a company that designed media players, and in 2007, he became a vice president at Netflix. Wood sold ReplayTV in 2001 after cable providers stopped fighting against the use of DVRs and instead decided to incorporate them into their own devices (read more on Rokus DVR capability). ReplayTV was successful but had high competition from TiVo, a company that also led its home networking device into the DVR world.

In the late 1990s, Wood invented the DVR (Digital Video Recorder) and set up the brand ReplayTV. To wind back to the beginning of Roku, we need to start with its founder, Anthony Wood. Some older Roku devices, such as the first generation, are no longer supported. Newer Roku devices are automatically updated. However, if you’d rather skip the foreplay and get to know a Roku in person, you can use our buyer’s guide to help you decide which Roku to buy. In this article, though, we’ll provide an overview of Roku history.

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You can read our Roku beginner’s guide to find out what Roku is and how it works, plus, we have a Roku setup guide and Roku troubleshooting guide in case you need help, as well as a guide on how to add channels to Roku. It’s interesting to see how Roku has evolved, both as a company and with its many streaming devices it started out as a simple Netflix player, then was reborn as a stand-alone streaming device with thousands of channels at the ready. There’s lots of talk about Roku’s latest releases for October 2020 - the Roku Ultra and the Roku Streambar - and the 2019 Roku players are still popular, but you might be wondering: “When did Roku come out?” Well, the brand has been around for many years, starting way back in 2002 and now having more than 40 million users in the U.S. Last Updated: 01 May'22 T23:37:12+00:00 Facts checked by Andrea Babic

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